編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-516-046 | Spotify | Elberse, Anita;de Pfyffer, Alexandre | General management | Platform Strategy( IB5080 ) |
2 | 9-514-048 | YouTube for Brands | Teixeira, Thales S.;Kornfeld, Leora | Marketing | Platform Strategy( IB5080 ) |
3 | 9-616-062 | Fasten: Challenging Uber and Lyft with a New Business Model | Zhu, Feng;Acocella, Angela | Operations management | Platform Strategy( IB5080 ) |
4 | 9-716-454 | Salesforce.com vs. Siebel (Abridged) | Yoffie, David B. | Other | Platform Strategy( IB5080 ) |
5 | 9-718-426 | Tencent | Wells, John R.;Ellsworth, Gabriel | Other | Platform Strategy( IB5080 ) |
6 | 9-807-049 | Platform-Mediated Networks: Definitions and Core Concepts | Eisenmann, Thomas R. | Other | Platform Strategy( IB5080 ) |
7 | 9-915-004 | Google Inc. in 2014 | Edelman, Benjamin;Eisenmann, Thomas R. | Other | Platform Strategy( IB5080 ) |
8 | W17398 | Amazon Go: Venturing into Traditional Retail | Wiboon Kittilaksanawong;
Aurelia Karp | Other | Platform Strategy( IB5080 ) |